Invest with the best

A message from our founder

Ever since I was young, I've dreamed of building products that reach millions, impacting lives on a global scale. That passion led me to the world of CPG, where I've spent the past decade igniting innovation alongside disruptive entrepreneurs and market dominating brands alike.

From concept to shelf, I've partnered with clients across the spectrum – from startups with groundbreaking ideas to industry leaders seeking to refresh their portfolios. My experience spans diverse CPG categories, from dietary supplements, sports nutrition, food and beverage to personal care and beyond.

Throughout my journey, I've had the privilege of leading development and launches of disruptive, best-selling products, some even endorsed by professional athletes and celebrities. Witnessing the impact of these innovations fueled my passion even further.

But it's not just about the end product; efficiency is in my DNA. I thrive on streamlining go-to-market strategies & operations, ensuring that ideas translate seamlessly into commercially viable realities.

Today, at The Innovation Agency, I channel my experience and passion into helping ambitious CPG brands unlock their full potential. Whether you're a seasoned player or a bold startup, I'm here to be your trusted partner, navigating the complexities of product development and guiding your vision towards market success.

So, if you're ready to turn your big dreams into reality, let's connect! Together, we can ignite the next generation of innovations that make a difference.

Nick Loveridge - Founder