What we do best

Entering into new markets, updating products, competing in new categories, lack of ideas, unlimited ideas with limited resources all can feel like walking through a minefield.... blindfolded. The stress and the unknowns pile up, leaving you paralyzed while the market screams past you. That's where The Innovation Agency becomes your trusted partner in CPG: From consulting and strategy development to implementation and support, our comprehensive services can help your business thrive.

Idea to Market Process and Execution

With a process & data driven approach, our team can swiftly identify & pursue winning ideas, eliminate distractions, and align your team with a clear go-to-market strategy, implementation and post-launch KPIs.

The Total Package

Our team develops scientific formulas that please the senses, custom packaging that demands to be seen, beautiful labeling and we have the know how to put it all together to deliver an outstanding brand experience. Whether you are looking for a pre workout powder, energy drink, nutrition bar, face cream, or whatever you can dream of- we can make it happen.

Operational Efficiency & Risk Management

Longevity & sustainability rely on three pillars: quality, cost controls & availability. Our long-standing relationships with vendors throughout the supply chain minimize the guesswork, inefficiencies and risk that hinder your long-term success.

Brand Positioning Strategy

A comprehensive review of your brand and portfolio is essential to paving a clear path forward. We identify items that are bleeding profits, categories you can authentically enter, and optimize your current systems to enhance your new product endeavors.

Global Manufacturing

Having built products that have been successfully exported to over 100 countries, paired with experience in manufacturing finished goods in Europe, Egypt, Australia, India and more, we can demystify the global supply chain and help you break down the barriers of entry to foreign markets.

Data & Trend Analysis

Whether the goal is to be first-to-market or best-to-market, we gather and sift through mountains of data to leave no stones unturned when pursing an opportunity. We offer actionable trend analysis, competitive analysis, consumer testing, advanced consumer insights, market trends, economic insights and more to deliver the right product at the right time.